Branding / CVI / Logo

Branding and Corporate Visual Identity (CVI) are not just a set of graphic elements associated with a particular company; they represent a philosophy, with visual representation being only one part of it. The development of corporate identity is closely tied to marketing strategies and begins with a thorough analysis of the market, target audience, and potential competitors.

Is good branding really that important in the pharmaceutical industry? After all, customers primarily seek a quality product or service that can deliver the desired result in the shortest time, with minimal risks and the highest quality, while the visual component is assessed last, right? However, this is only a deceptive first impression. Global practice shows that having a well-thought-out corporate identity can not only significantly increase the value of a brand in the pharmaceutical market but also make it much less vulnerable to the effects of crises.

Stages of Brand Development

Positioning

Positioning involves defining the market position for a company, product, or service that will distinguish it from competitors and make it more visible and understandable to the target audience.

Naming

Creating catchy, memorable, and precise names for businesses, projects, and products. The goal is to determine the commercial name of a brand or product under which it will be marketed and identified by consumers.

Creating a Brand Story

A company’s brand story may combine both factual and fictional elements, depending on the goals and the professional opinion of marketing and promotion experts. Storytelling is closely linked to positioning and the brand’s image.

Slogan

A short, memorable phrase or statement that encapsulates the brand's positioning. It reflects the unique characteristics that set the brand or service apart. The creation of a slogan begins with a clear understanding of the objectives to be achieved.

Logo and Visual Style Development

A set of visual elements, their combinations, and placement rules that enable instant identification of the brand.

The specialists at Tarqvara Pharma Technologies are prepared to either develop a corporate identity from scratch, professionally handling every stage of brand creation, or perform a rebranding, helping to enhance an existing brand while building on its current identity and name. In addition to years of experience in graphic design, we possess a deep understanding of the pharmaceutical industry, allowing us to identify aspects that may be overlooked by regular design agencies.